Innocent Delight is now Eating European

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So, for my loyal readers you’ll find this post is not what you’re typically accustomed to, because frankly this is a first and hopefully the last in the life of this blog. If you haven’t already gathered, we’ve decided to rebrand this site as ‘Eating European.’

While this change was in the works for a while, I am super excited to officially announce the retirement of ‘Innocent Delight,’ and the birth of ‘Eating European.’

Introducing new logo of Eating European

It’s been more than 4 years since I first started this blog and in that time I’ve been very happy to carve out my own little niche in the world of food blogging. It’s been an opportunity to share my passion with people from around the world. And the most rewarding part has been the positive feedback that I received from all of you.

From it’s inception I knew that I wanted to focus my blog on European and Mediterranean cuisines. As many of you are aware, I grew up in Poland and our cuisine has a lot of commonality with many of our neighbors like German, Czech, Ukrainian, as well as Jewish cuisines.

I also traveled a lot throughout my youth to most of the European counties, and would usually spend my summers by the Mediterranean Sea – either in Greece, Spain, the South of France, Cyprus, Italy, as well as Morocco (which is on the other side of Mediterranean Sea). What these experiences taught me was that the food influences are similar throughout these countries.

And this is really what forged the focus of this blog. I’ve always sought to create recipes which are close to my heart and bring the memories from my youth.

Where did the name came from?

When I was first scheming up blog names I wasn’t really aware of how important a name is to really describe what the blog is about.

In my naivety I found this awesome Julia Child quote, which stated that: Dining with one’s best friends and beloved family is certainly one of life’s primal and most INNOCENT DELIGHT; and I thought that Innocent Delight sounded perfect. So it was that Innocent Delight was born.

However, a few years into the blogging world I realized that this name does not really fit what I am creating here and isn’t really describing what this blog is about. Suffice it to say, I outgrew my original branding.

At this point, my husband and I put our collective thinking caps on and decided to brainstorm a name that would actually fit this blog. The objective here was to describe the content you actually see, and at the same time give us plenty of room for growth.

And with all the kudos paid to my husband, he came up with this very simple and yet very succinct name for this blog: Eating European. These two simple words seemed to capture everything I am hoping to achieve here. I loved it immediately!

What you will see on Eating European?

Rest easy, this change in name is just that…only a change in name. There won’t be change in theme when it comes to recipes (quiet the contrary). You’ll still see classic European and Mediterranean foods, as well as food fusions with my signature European twists, and all the creative recipes that I love so much.

Logistically, if you’ve subscribed to Innocent Delight, or if you follow me on social media, you won’t have to do anything; you will still see new recipes flowing your way..

What’s going to happen with all the recipes from Innocent Delight?

Again, nothing to worry about. All the recipes from Innocent Delight will be now transferred over to this new domain. You’ll still be able to access all your favorite recipes, even if you haven’t bookmarked them.

Anyhow, I don’t want to bore you with the technical aspects of this change, but I believe the change will be seamless. Well, thank you for being part of my journey and I’m proud to introduce you to ‘Eating European!’. Stay tuned for more fantastic recipes made from my heart, with a European flair!

 

Read about the author Edyta here or follow Eating European on social media: Facebook, Instagram, Pinterest, and Twitter.

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4 Comments

  1. Name change makes sense! All of your posts go on my Pinterest board named…..”European Foods”. Nothing will change for me, LOL! The new name is really much more descriptive of your content. Wishing you many more years of success.

    1. Hi Mollie! Thank you SO MUCH! You just totally made my day. I was so nervous about this change and you just confirmed that it was the right move and we chose the right name! Thanks for coming back. I will make sure to not disappoint you ! I wish you a wonderful day 🙂

  2. YES! Love the new name! So glad you did the plunge and made the change, I mentioned your blog Innocent Delight to a few friends and they all thought a Sex Blog? Love your recipes my all time fav will always been the Pan Fried Haddock Mediterranean Style. Best Wishes!

    1. Thank you Barbara! I’m so glad you love the new name. And yes, this blog was perceived as something it wasn’t and it was very frustrating to me. I’m happy I made a decision to switch. I’m also super happy that you love my Haddock recipe. it’s one of my favorites too 🙂

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